Terminology

Template: A template determines the layout and location of the content in a email message. When creating a new email based on a template, the email's layout and where the content should go is already predefined. A template can easily be adapted by the user in Express to create emails.

Article list: Type of list (set of records) used to store data that is only used in newsletters. This information does not contribute to the contact’s profile in a significant manner. The data from an article list can be used to automatically fill in the content of an email template (or web page), matched with the contact's profile, through an “article container”.

Article container: An article container is a component added to a template and used in an Express journey. An article container has a predefined layout (header, footer, style) and every article displayed in this container will have the same look. The articles within an article container come from an article list.

Lookup container: a container with a predefined look and layout that is used in emails that are send based on an action list. The action list that drives the sending of the email only contains a reference to the article. The article itself is stored only once in an article list.

SQL container: A SQL container can be used for pages and to display data stored in a data list. Whenever a Selligent page is requested, it loads the content (articles) for its SQL containers from the data list. It executes a SQL query (that is defined in the container’s configuration) and retrieves the records from the data list. Every row returned by the SQL query is translated into 1 article.

Personalization fields: fields in the main audience list or profile extension that can be used in a message to personalize the content of the message.

Message: Within Selligent the term ‘message’ is frequently used. This refers to all emails and pages created in the editor. These emails and pages are used in journeys to target the contact. Other elements, like sms, print etc. can also be used in a journey. They usually are called 'interfaces'

Sensors: Selligent allows you to create sensors that can be inserted in all types of messages. These sensors are measurable hyperlinks. When a contact clicks a sensor, Selligent Campaign registers the click for reporting.  On the sensor, you define where the click should go: to a URL, another journey, or you define the click in the journey where the message is used.

SOAP: Originally defined as Simple Object Access Protocol, is a protocol specification for exchanging structured information in the implementation of Web Services in computer networks. It relies on Extensible Markup Language (XML) as its message format, and usually relies on other Application Layer protocols (most notably Remote Procedure Call (RPC) and HTTP) for message negotiation and transmission.

RSS: RSS is a family of web feed formats used to publish frequently updated works - such as blog entries, news headlines, audio, and video - in a standardized format. An RSS document (which is called a "feed", "web feed" or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship. RSS formats are specified using XML, a generic specification for the creation of data formats.