Email Template: an email Template is created in the Editor and is used in Express to create emails.
Dynamic content: dynamic content is content in a template which is filled, modified or deleted in Express.
Article List: an article list stores articles. These articles are inserted into newsletters created in Express.
Article container: An article container is used to display all articles in an email newsletter. Articles within the same article container, have the same layout. However, if the article container in the template uses visualizations articles can be displayed differently. Additionally, conditional filters can be applied to articles. The filters can be predefined in the template or defined manually in Express. These filters can use contact attributes, profile extensions and article attributes to include or exclude articles for certain contacts (E.g. articles shown only for men or women).
MVT content: a template can contain a special type of dynamic content for multi variate testing (MVT). For every MVT parameter you can define multiple values but there will be only one value per parameter in each message. Selligent will first send out a test with a random selection of the MVT content until enough response has been measured to determine what combination of MVT values has the best result. At that time all remaining contacts will receive the best combination.
SOAP: SOAP (Simple Object Access Protocol) is a protocol specification for exchanging structured information in the implementation of Web Services in computer networks. It relies on Extensible Markup Language (XML) as its message format, and usually relies on other Application Layer protocols (most notably Remote Procedure Call (RPC) and HTTP) for message negotiation and transmission.
RSS : RSS (most commonly translated as "Really Simple Syndication" but sometimes "Rich Site Summary") is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. An RSS document (which is called a "feed", "web feed" or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
RSS formats are specified using XML, a generic specification for the creation of data formats.
