Tracking

Engage provides multiple tracking systems to analyze known or unknown contact's behavior using various on-line environments, whether it is your own organizational web site, an on-line product catalog, or social media interfaces.

Blind marketing is never an option. Not only do marketing actions represent an important post of expenses, contacts might get tired as well of emails and pop-ups in areas which are of no interest to them. Proper tracking can give you more accurate and reliable answers to many marketing questions and allows making important marketing decisions based on facts instead of guesswork or theories.

One of the goals of tracking throughout Engage is to follow a cycle which converts a visitor to a potential customer, as illustrated in the picture below:

Additionally, when the areas of interest for a visitor are known, more relevant content can be displayed, bringing added value or information to the contact, improving the contact's experience.