With Mobile , you can send push notification messages and in-app messages to mobile devices that have your app installed. These notifications are sent from journeys. You can target all contacts that have your app installed.
Push notifications can be used to keep your customers informed with relevant information or important updates, even when your app is running in the background or is inactive. Push notifications can ensure that relevant content is delivered on time, which brings value for a user and convertible actions for you.
Push messages usually appear on the device lock screen. A notice pops up when there is a new message and the message is available in the message center. When the contact clicks the push message, the app is opened. This must be permitted on the device so that nothing needs to be provided in the app by the app developer. Permission is granted in the device settings, so it depends on the OS, whether iOS or Android.
Contacts must opt in to receive push messages. The contact's opt-in preference is stored in the database.
When Mobile Push messaging is configured, you can define the message banners and the actual messages in Engage. The mobile API will make sure these banners are sent and displayed on the device.
Example: On
the left, the Mobile Push notification is an alert banner stating that
there is a new message. The recipient is not in the app at this moment
and this banner pops up on the lock screen. When the user clicks it, the
app is opened and the actual message shown on the right is displayed.
In addition, in-app messages are sent to users currently using the app without needing their permissions. In-app messages can be used as a substitute for push notifications when contacts opted out for these.
