Marigold Engage - Courses

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Lesson 1
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Lesson 3
Introduction to Marigold Engage
Audience List Basics
Creating an Email
This brief introduction to our omnichannel marketing platform outlines the communication channels available, components required for interactions, the marketing timelines (or journeys) used to deploy content as well as a tour of the user interface.
Discover how contact data is structured in Marigold Engage, review the standard fields of the Audience List and how additional lists are used to store in depth consumer insights.
Review the configuration options for email quality which controls email broadcasting speed and deliverability ratings.
Gain an understanding of how to design email messages using the Responsive Design Editor, the properties available and how to include contact specific content using personalization fields.
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Lesson 6
Testing and Previewing Messages
Creating and Scheduling a Single Batch Journey
Building a Recurring Batch Journey
Explore how the validation tool ensures messages meet industry standards, have a look at how content will render for contacts across a variety of devices using Preview and Test, then analyze the spam compliance of your message using the built-in Analysis tools found in Marigold Engage.
Configure and schedule a Single Batch journey which distributes a single message to contacts at a specific date and time.
Then review the optimization tools available for journey distribution.
See how to import an email message and create a Recurring Batch journey which distributes the same message to selected contacts on a defined interval.
Lesson 7
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Lesson 9
Creating & Using Multi-lingual content
Designing a Content Block that Supports Multi-lingual Content
Implement visibility constraints in a message
Learn how to easily create messages in multiple languages using the Responsive Design Editor, how the Labels and Dictionaries feature expedites multi-lingual content creation and best practices for testing messages being distributed in more than one language.
Design a re-usable content block that supports multi-lingual content and includes trackable links as well as personalization fields.
Implement visibility constraints in a message to show or hide portions of the content when a specific set of criteria for contacts is matched.
Lesson 10
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Lesson 12
Testing with A/B Journeys
Creating Transactional Message Content
Creating a Transactional Journey
Ensure the most effective message is distributed to contacts using the AB Journey feature which allows testing of up to 7 messages.
Attain a fundamental understanding of how to leverage data from an API call to create a transactional message which is delivered to contacts on demand.
Create a transactional journey and be introduced to the API Explorer which facilitates testing for a variety of endpoints.
Lesson 13
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Lesson 15
Creating Forms and Pages
Custom Journey Basics
Engagement Metrics and Interest Tags
In this course we will explore designing pages and adding forms in your Marigold Engage campaigns.
This course provides an introduction to the Custom Journey creation process and interface.
This course introduces two features to help you track your contacts’ engagement and interests across multiple messages and journeys. Setup of the Interest Tags feature is examined in detail, and the use of the data from both features to filter audiences and personalize messages is illustrated.
Lesson 16
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Lesson 18
Cadence Management
Send-time optimization
Email Templates and Journeys
Learn how to design and configure Cadence Management plans which allow you to set the pace and priority of message interactions with your contacts.
Discover how send-time optimization works to maximize open rates from contacts.
Learn to create email templates and how deploying them in a journey differs from traditional messages.
Lesson 19
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Lesson 21
Introduction to Content Blocks
Using Content Blocks in Headers and Footers
Building Adaptive Messages with Content Blocks
This course gives an introduction to the Content Blocks feature with a simple formatted text example.
This Content Blocks course goes deeper into the use of images, tracked links, and the use of SG Tags to define basic variables.
This third and final installment in the Content Block Course Series will expand on the examples provided in the Header and Footer course by adding language-dependent functionality, blocks that adapt to contact data, and how to build blocks that can be overridden or customized at send time.
Lesson 22
Lesson 23
Creating a Repeater from a Data Selection
Creating Repeaters from Other Data Sources
This course shows how to set up a Data Selection List from a Data Selection and use it to populate values in a Repeater.
This course expands on the previous Repeaters course and demonstrates how to create Repeaters that utilize data from Custom Events JSON arrays or one-to-many linked lists configured as Custom Journey Data.