Highlights in SMC
April 2023
Versions 5.35 - 5.39

 

Preloading items in Template Repeater

To better support marketers and allow more freedom when using a data selection in a Repeater, a new option has been added in the data selection definition to Preload Items (max 100 items can be pre-loaded). With this option, when a Single Batch Journey is created using this Template, the items will be pre-loaded into the message before sending it out.

The preloaded items take into account the sorting, filtering and matching defined in the data selection.

(The option is available for any data selection and data source.)

The marketer can then view these items in the Design panel when editing the message from within the Single batch Journey and make changes to them (modifying text, removing text, etc). These changes are then stored in the message and will be sent out when the marketer executes the Single Batch Journey.

Note that if Matching rules have been set for the data selection these will be applied onto the preloaded items when sending the message out.

Snapchat and Twitter Integration

The Snapchat and Twitter connectors are included in the Social Connectors package, so available by default for clients already having that social pack.

In this release, we introduced the integration between Selligent SMC lists and Snapchat Audience Segment as well as Twitter Tailored Audience.

The integration allows customers to exchange SMC Audience List data for targeting in Snapchat or Twitter. An interface plugin has been developed which allows you to transfer (add/remove) data from SMC to Snapchat Audience Segment or Twitter Tailored Audience. If the segment or list doesn’t exist, a new one will be created.

In the Admin configuration tool, a Channel endpoint of type social can now be created, for Snapchat and for Twitter.

In the Journey chapter, 2 new components are now available to add the Snapchat or Twitter component and configure the update of records in Snapchat or Twitter. You can choose to add or remove records.

 

Shopify Connector

Shopify is a user-friendly e-commerce platform that helps small businesses build an online store and sell online through one streamlined dashboard. Shopify merchants can build a modern online store and sell on social media sites, seller marketplaces, other blogs and websites and via email, text and chat.

The Selligent Marketing Cloud Shopify connector allows our Shopify-using customers to integrate their eCommerce data in their marketing messaging to be able to send more nuanced and better targeted messages to their contacts.

In the Admin configuration tool, a Shopify connector can now be added.

When that is set up, a data sync can be created in the Data Exchange chapter. The Shopify connector currently supports bi-directional synchronization with the following Shopify entities:

• Customers
• Products
• ProductVariants
• Orders
• OrderTransactions

For more exact details on how to configure the connector and define the data synchronization, please check out the Online Help.

 

Experiences Integration

With Experiences you can create interactive and engaging ways to acquire critical customer data and enrich your customer profiles. Experiences enable even non-technical marketers to create engaging, interactive experiences that collect opt-ins, personal data, preference insights, purchase intentions, etc at speed and scale. Think of quizzes, surveys, subscriptions forms, contests, polls and more.

Experiences will be available as an additional module in SMC.

To be able to access Experiences, permissions need to be set:

Before creating and using Experiences, the first step is to define what data you want to collect and what it will be used for. Do you want to attract new customers? Or, is improved and targeted segmentation for your campaign the main goal? Maybe personalization? Or all of the above?

By using Experiences, zero party data is collected which can then be used to enrich existing profiles or create new ones. Zero-party data is not only the gold standard of data because consumers are telling you directly about themselves, but it’s also an invaluable tool for surviving the death of the third party cookie, getting consumers to opt-in, and personalizing customer experiences.

Thanks to this correct and relevant zero-party data, which is collected directly from the source, new leads can be generated in a more efficient way, but also existing customers can be targeted better through more informed segmentation.

In addition, any information gathered through an Experience can be used for personalization, making every communication with your target audience more relevant and engaging.

Everything starts with the right Experience.

A toolset is at hand, not only to allow marketers to start from a series of predefined Experience templates, but also to allow modular sections to be added or removed from your own experience.

Once the Experience is ready, it can be used in your email communications or pages, and contacts can start filling them out. Any data entered by these contacts will be mapped to their profile, using the email address. If the contact does not yet exist, one will be created.

In a nutshell, Experiences allow you to provide a positive experience to your customers while guaranteeing a mutually valuable data collection.

If you are interested to start using this new feature, please contact Selligent. Setup and configuration of this integration is done in collaboration with Selligent. They will guide you through the process to make this a success!

 

Online Help Publicly Available

It is finally happening and we can’t wait to share our excitement! The Selligent Online Help is now publicly accessible from the following URL: https://getstarted.selligent.com/EN/Content/LandingPage.htm

This is a huge step forward in our efforts to enable all our users to better understand the capabilities of our products and how to use them.

Accessing and searching for information as well as sharing of information with fellow users becomes a lot more easy, while guaranteeing at the same time a consistent experience when accessing the help through the platform, the Client Portal or directly from the above mentioned URL.

While making it public, we also created a new landing page, from which you can view the latest news updates, access the help topics for the different tools or go straight to the learning section.

Enjoy this new experience!