New features in SMC
March 2023
Version 5.38


Integration with Snapchat Audience Segments and Twitter Tailored Audiences

The Snapchat and Twitter connectors are included in the Social Connectors package, so available by default for clients already having that social pack.

In this release, we introduced the integration between Selligent SMC lists and Snapchat Audience Segment as well as Twitter Tailored Audience.

The integration allows customers to exchange SMC Audience List data for targeting in Snapchat or Twitter. An interface plugin has been developed which allows you to transfer (add/remove) data from SMC to Snapchat Audience Segment or Twitter Tailored Audience. If the segment or list doesn’t exist, a new one will be created.

In the Admin configuration tool, a Channel endpoint of type social can now be created, for Snapchat and for Twitter.

In the Journey chapter, 2 new components are now available to add the Snapchat or Twitter component and configure the update of records in Snapchat or Twitter. You can choose to add or remove records.


Shopify Connector

Shopify is a user-friendly e-commerce platform that helps small businesses build an online store and sell online through one streamlined dashboard. Shopify merchants can build a modern online store and sell on social media sites, seller marketplaces, other blogs and websites and via email, text and chat.

The Selligent Marketing Cloud Shopify connector allows our Shopify-using customers to integrate their eCommerce data in their marketing messaging to be able to send more nuanced and better targeted messages to their contacts.

In the Admin configuration tool, a Shopify connector can now be added.

When that is set up, a data sync can be created in the Data Exchange chapter. The Shopify connector currently supports bi-directional synchronization with the following Shopify entities:

  • Customers
  • Products
  • ProductVariants
  • Orders
  • OrderTransactions

For more exact details on how to configure the connector and define the data synchronization, please check out the Online Help.



  • Data Export downloads are functional without the need to have a specific tenant setting for each tenant