Apart from the default Optout field in the main audience list, optins for each newsletter type typically have their own dedicated optin field either in the main audience list or in a profile extension.
With taxonomy you can identify the contact’s interests based on his click behavior. Create a tag (taxonomy) list containing the type of information you want to track, and link this to the audience list. Automatically a profile extension is created with scope SYS_PROFILE. This stores the contact’s preferred tags based on which sensors they click in their communication (tags must of course be marked on the sensors). It also stores the contact’s delivery data: emails viewed, clicked, delivery rates…
| Example | Demonstrates |
| Contact not opted out (general optout) | - Use of general Optout field |
| Optin for weekly newsletter | - Use of dedicated optin fields |
| Optin for weekly newsletter but not for daily deals | - Use of dedicated optin fields in audience list |
| Optin for the weekly newsletter but not clicked yet | - Use of dedicated optin field combined with taxonomy data |
| Top 1 clicked category is Electronics | - Use of taxonomy data |
| More than 5 % mails clicked | - Use of Taxonomy data |
| Clicked in 3 specific journeys | - Use of History data |
| Contact that did not view or click the last two weeks | - Use of taxonomy information |
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