Journeys
Journeys is the environment to define interactive multi-channel communication scenarios. It is a graphical environment where communication strategies are defined and planned. Strategies come to life in scenarios and can range from broadcasting to advanced email conversations based on timing information, contact profile attributes and response behavior.
With a simple drag and drop, communication scenarios can be composed in no time. The tool allows organizing communication process in consecutive stages, resulting in automated conversations. This implies an interactive bidirectional communication approach that results in profound relations with contacts. A graphical canvas gives an overview of how contacts run through the communication blueprint.
A journey is built from components and triggers. Components represent a specific action to be taken (e.g., email sent, database update, deduplicate records, etc) for the contact running through the path. Triggers are events that push the contact to the next component (email viewed, feedback given, a specific value in the database etc).
Below is an example of a stand alone birthday campaign where everyone who has their birthday today will receive a message through the channel indicated in their preferences.
Key features
- Design journeys in an intuitive graphical drag-and-drop environment
- Organize email blasts
- Define interactive journeys with Selligent messages
- Customer forms
- Contests
- Invitations
- Trigger communication based on profile attributes, contact response actions and time information
- Life cycle campaigns
- Check integrity of defined journeys
- Simulate journey before planning
- Plan journeys in time
- Take into account communications cadence considerations
Related topics:
How do I navigate the interface?
What components are available?
What about communications cadence
